THE NAME OF THE GAME: SABOTAGE.​
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After a long hiatus, we brought Chick-fil-A's famous COWZ back with a 360 campaign. More mischievous than ever, the brand’s beloved characters called a CODE MOO! and invited fans to help the herd this summer.
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Here's the story. The Cowz are threatened by their fated rival's rapid expansion. Circus Burger are trying to get a burger in every American's hand this summer. The Cowz need your help to topple their burger vending machines. Pushcarts. Food trucks! HELP THA HURD!
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How it works
​The game is simple. And riddle-based.
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Answer by clicking on the right pin.
Find the Circus Burger.
Click to sabotage.
Get rewards.
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Every Wednesday, new riddles and rewards were released for millions of guests
around the states.
A Classic Cowz Spot
​Then, there was a spot that ran to tease out the Code Moo in a classic Cowz format. ​
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Creatives:
Jason McKean, Natalie Rose, Ginine Gordan, Margaret Webber.
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TSQ Takeover + OOH
REAL (fake) Circus Burger billboards popped up in Times Square and the Cowz called for help on the side of highways and skylines all across the USA. ​
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They even hacked Chick-fil-A bags...They were every. where.
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A Brand new animated short
Chick-fil-A then brought our billboard narrative into an animated short featuring the game characters.